It’s here! It’s here! The time has finally come when designer, Derek Lam, releases his fashion collection for popular online shopping destination, Ebay.
I always love it when designers collaborate with retailers such as Target, Kohls, etc. to bring their fabulous lines to people, like me, who can’t afford to spend a few thousand dollars on a dress for the season. We’ve seen designers from Proenza Schouler, Zac Posen, Rodarte, and Lauren Conrad all bring their collections to the ready-to-wear sales floor at affordable prices. Now, not only are collections being brought to the sales floor but also online with Derek Lam’s 5 dress collection!
What makes Derek Lam’s collaboration with Ebay even better is that he involved the people in deciding what items to make available. After an online voting session over a large lot of looks, the people’s choice for their favorite items, came down to 5 dress styles. Lam has said that one of his reasons in bringing these looks to such affordable prices on Ebay is because he feels that these pieces are meant to be a part of every woman’s wardrobe.
The collection of five dresses included a black tie evening gown made entirely of cotton poplin, an everyday georgette bohemian, halter maxi dress in a multi colored floral print, a simple sundress in an indigo denim, the always popular shift dress, again in the black cotton poplin, and georgette chemise dress, done in the same multi colored floral print as the maxi dress. Prices range anywhere from $175.00 to $295.00
Lam, who is a native of San Francisco, graduated from the famous, Parsons School of Design in New York and spent 12 years working for All-American fashion mogul, Michael Kors. After realizing he wanted his own label, Lam decided to go for it and launch Derek Lam in 2003. Business hasn’t slowed down from day 1 for Lam and I feel it is because he truly understands what women want from their clothing and he isn’t afraid to get out of his design studio and mingle with the people! It’s no wonder why in 2007, classic brand, Tod’s, named him creative director for their brand.
Let’s hope that after Derek Lam’s monumental success with teaming up with Ebay, that more great designers will be influenced to do the same. I know I feel a bit more of a personal connection to the clothing I buy when I know about the designer, where they get there inspiration, and especially if they have asked for my opinion on what I would want out of the merchandise I purchase!